Our Mission

At Carolina Hearing Group, we truly believe that better hearing leads to a better life.



About Us

Carolina Hearing Group was founded by Brad Baldwin, Au.D., with the purpose of providing a unique hearing experience through service, education, and technology. We strive to provide the highest quality and most compassionate service to our patients through the use of technology and education. Carolina Hearing Group merged with Hearing & Sound Services in 2004, and it has become one of the premiere diagnostic audiology and hearing aid service providers in North Carolina.

We want our patients to enjoy wearing their hearing aids and feel good about their purchase. In an effort to provide quality control; accurate fitting; and competitive, fair pricing, we have established a hearing aid program with the highest of standards. We encourage you to research new hearing aid technology and discover what these new instruments have to offer.

Our Story

One day, I was working in our clinic in Albemarle, NC. The company was brand new and I was the only employee. Mr. Smith, a patient I had just fit with new hearing aids three days ago, walked in right before lunch demanding to be seen. Thinking it would be a quick fix (“How do I change the battery?” or “Do I have it in correctly?”), I agreed to see him. I walked out to the waiting room and there was Mr. Smith holding the box that contained his hearing aids. He had an angry look on his face. As we sat down in my office, he threw the box on the desk and demanded a refund. He told me, with a few descriptive words, what he thought of the hearing aids and what he thought of me.

When I tried to ask what he didn’t like about the hearing aids, he just looked away and said they didn’t work. At this point, I started to get the feeling that something else was wrong. I told Mr. Smith that I would refund his money and that I was sorry they didn’t work for him.

As he was standing up to leave, I built up enough courage to ask Mr. Smith if something else was wrong. He started to cry. I then began to listen as he told me how his wife of 50 years had just found out she has terminal cancer. She was going to die. He was so overwhelmed, and he didn’t know what to do. He talked for an hour and I just listened. He cried and I cried. I tried to understand and imagine his pain so I could offer some kind of help or hope, but I couldn’t. So I just listened. After he was finished, he stood up and hugged me, and he said, “Thank you. I really needed someone to talk to.” I told him that he was welcome, that I was sorry about his wife, and that I would send his refund in the mail. He then picked up his box and said, “I don’t want a refund. I need these more than ever. I don’t want to miss a thing my wife has to say anymore.”

That day changed my life.

It also changed Carolina Hearing Group. It created a vision of a company that doesn’t just sell hearing aids or provide the best service. Anyone can say and do that. We’re different because we’re a company that creates RELATIONSHIPS with our patients. We care about them as human beings, not just as customers. It is an amazing feeling to help someone hear better, to see their face when they can communicate with their loved ones or when they can start living their life again. But it is an even more amazing feeling to develop a lifelong relationship with each person we help, to hear about the unique and amazing journey of their life, to learn from their years of experience, to grow and be inspired by their spunk and zeal for life. That is the atmosphere of Carolina Hearing Group.

Mr. Smith is on his second set of hearing aids from Carolina Hearing Group. His wife did pass away a few months later, and he was grateful to be able to hear those last few months.

Close your eyes and imagine going to a place that not only helped you hear better but that also cared about you. Just imagine what that would feel like. Wouldn’t you want your family and your friends going to a place like that? Now open your eyes and look where you are. You are there, Carolina Hearing Group.


7 Reasons to Visit

We believe that educated patients are our best patients.
We provide our patients with educational materials about hearing loss and the technology options available, to help you make informed choices about your hearing care

Our expertise and variety of services mean you get the care you deserve.
Our hearing care providers have the skill set to develop a comprehensive better-hearing treatment plan that incorporates the most effective hearing treatment options.

Detailed audiometric testing means we address the specific nature of your unique hearing loss.
Our diagnostic examinations accurately determine what listening environments are particularly problematic for your lifestyle, and a treatment plan is developed specifically for your individual hearing needs.

State-of-the-art hearing aids optimize your ability to hear.
We work with the world’s best manufacturers, and we offer a complete lineup of the most technologically advanced hearing systems available anywhere.

We offer exact hearing aid fitting and programming to your satisfaction.
Armed with an accurate diagnosis, our providers cater to your hearing needs with technology that is comfortable to wear and offers unmatched clarity.

Exceptional follow-up care means you get ongoing, personalized customer service.
As part of our comprehensive better-hearing program, you’ll receive cleanings, free batteries, and hearing aid refittings when changes in hearing and lifestyle occur.

We absolutely love what we do!
We’re motivated by helping people reconnect with their families and loved ones through better hearing, and our passion for better hearing means you get the best experience — every time.

Proudly Serving Our Community 20 Years - 2002-2022 - Carolina Hearing Group

Audigy Certified TM

BBB Accredited Business


See what people are saying about Carolina Hearing Group

  • My husband and I both want to express our great appreciation to you for your help over the last several years. I was very fortunate to have your expertise during my continuing and increasing hearing loss. I had worked with several audiologists and am so glad that I finally found you, as you gave me the stability I needed. We agree that the high level of support and service that you always provided has impressed us the most.

    Anne Patient Since (2008)

  • This is the best place for hearing help. All the staff are so willing to help you and try their best to do so. I will never go any place else for hearing aids. I thank all of you at Carolina Hearing.

    Janet Patient Since (2010)

  • So very thankful for Dr. Brad Baldwin with Carolina Hearing Group in Raleigh, NC. He is so compassionate with his patients. Dr. Baldwin tested me and took his time explaining to me and my husband my hearing problems. He recommended and offered assistance in financing my hearing aids. I can now hear things I haven’t heard in many years. Such a blessing to be able to hear my husband talk to me without asking him to speak louder or to repeat. My friends say I sound so much different now that I can hear better. It has been an adjustment since I’ve never cared for anything on my ears, but the aids are well worth the change. Thank you, Dr. Baldwin, for sending me your offer in the mail.

    Jennifer Patient Since (2013)